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Deezign's Inc.

How We Got Started...

I have two degrees in business management. I worked as a business manager in the entertainment industry for 8 years. Making jewelry was a hobby for me initially. However, I eventually found myself keeping late hours to complete jewelry designs I was working on for my own collection. Any down time I had in the office was spent sketching out design ideas. I realized that I should have pursued a career in jewelry making when tax season rolled around and the necessity to give up my jewelry making in order to process tax returns left me feeling extremely unfulfilled. People were often intrigued by my unique jewelry designs, but I spent so much personal time designing and creating each piece that I could never bring myself to sell or give any of my pieces away. Eventually a storeowner in Pasadena, CA noticed a necklace that I was wearing and she began to discuss it with me. She asked to see more of my work and I soon signed a contract to sell my jewelry in her stores. With this new venture I decided to start attending classes on jewelry making. If I was going to sell my work, I had to be sure that I was using the best techniques so that I always had a quality, durable product and happy customers. Although I had been sketching out my designs from the beginning, I wanted formal training so that I would be able to sketch designs that would give my customers a vivid picture of what their final product would look like. Sketching made it easy for me to make repeated changes quickly to a design until the customer was pleased with the outcome. I received an Art degree from the Art Institute of Los Angeles . While attending art school, I realized that I was seeing the beginning of a fulltime jewelry making career and I became a stay at home mom. In 2001 I started my company Deezign's Inc. and I have been blessed with 5 years of Jewelry making!

all of my designs are made with 100% genuine Swarovski Crystals. If you are unfamiliar with Swarovski and it quality, here is a brief history about the crystal.

Swarovski Crystal

A Brief History...

In the 1600s, it was discovered that introducing lead oxide to the glass making process, would yield a far more dense result with drastically increased refractive properties. This spectacular new invention would come to be known as crystal.

In 1892 an Austrian man named Daniel Swarovski invented and patented a machine that could cut crystal with unmatched precision. Soon after, Swarovski began to develop a crystal so flawless in its appearance, so unique in its properties, to this day there is no crystal in existence with comparable characteristics. The quality of a crystal is measured by its lead oxide content. An average crystals lead oxide content ranges from 10% to 24%. Only a Swarovski Crystal contains an unprecedented 32% lead oxide, making it optically pure as well as the highest quality crystal in the world.

Swarovski Crystals feature a variety of finishes in addition to its base colors. Keeping with the Swarovski tradition of perfection, the process used to create these finishes is unparalleled in the industry. In the 1950s, the company teamed with Christian Dior on a project that resulted in a finish known as Aurora Borealis or AB. The result was a stunningly iridescent finish that was permanent to the crystal. Unlike the process used by Swarovski, the industry standard for an AB finish is created with dye and produces only a temporary result that is highly prone to scratching and fading.

A Swarovski Crystal has extraordinary clarity, intricate Facets and a flawless cut. With more than 100 magnificent colors to intrigue the eye, they are stunning, they are exquisite and soon they will be yours.

We've Achieved Perfection

What You Can Expect...

In addition to Swarovski Crystal, all other elements of Deezign's Inc. Jewelry are made with Sterling Silver, Rhodium Silver and or 14K gold. I have many pre-made designs to choose from. Also, I am happy to produce custom made designs for any customer. We will remain in contact via email and telephone during the process. You will receive periodic emails of your work in progress so that you are able to request any changes that you would like. I will email photos of the work prior to it's finish to ensure that you are receiving exactly what you had envisioned. I am also happy to meet one on one with customers in person to show samples of my work. I am happy to work within any specific time frames you have as long as they are reasonable for the size of your order. The quality of your design is of the utmost importance.

If you have any questions, please feel free to contact us at

Thank You for visiting!
Last Updated: 4 Oct 2006 23:41:03 PDT home  |  about  |  terms  |  contact
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